SD Worx | Four times in. Never the same twice.

Some clients want predictability. Others want praise. SD Worx wants guts. And a partner who gets it. Not just logistically, but mentally.

This was our fourth collaboration - always based on the same unspoken deal: you push, we push back. What once started as a single briefing has grown into a creative partnership built on trust, ambition and content that matters.

This year, the stakes were higher: SD Worx turned 80. And they didn’t want a classic celebration. They wanted Vintage Carnival (with a twist).

We won’t say it was easy.

But it worked.

No safe theme. No corporate comfort zone. Just a bold move.

For this anniversary edition, SD Worx deliberately took a different route. No standard concept, no copy-paste format. Together we created something that hovered between a festival, a brand moment and a shared memory. The setting? De Schorre in Boom. The outcome? One day. 2,500 people. And a live experience that mirrored who SD Worx aims to be in 2025.

What stood where? Not important.

What mattered was how it all worked together - strategically, purposefully, precisely. No circus for circus’ sake. No aesthetics for social media.

Way2events = the team that asks, “Where can this be sharper?”

We don’t think in acts, tents or food corners. We think in signals. In brand tempo. In physical rhythm. What we do is interpret. Listen. Filter. Then execute with clarity. From scouting to spatial storytelling. From supplier curation to flow design. From strategic advice to full production. All in-house. Never by the book.

SD Worx chose us again. That says more than any testimonial.

What did they need? Not just a party. Hands in the air? Sure. But also pride. True interaction. And a hospitality line that ran clean and quiet in the background. That’s where we put our teeth in. The result was tight. Intentional. On point.

Four editions. Zero repetition.

And honestly? If edition five is just “the same, but slightly different” - we’ll respectfully pass.

We do it right. Or we don’t do it at all.